Saturday, September 6, 2014

Obesity Epidemic in Canada 2014: Demands for treaments create new market for new obesity technologies and innovations

Obesity in Canada is a growing health concern, which is "expected to surpass smoking as the leading cause of preventable morbidity and mortality … and represents a burden of Can$3.96 (US$4.16/€2.85) billion on the Canadian economy each year.
Canadian waistlines are expanding, and the global recession is partly to blame, according to a new report from the Organization for Economic Cooperation and Development.
The latest findings show 25 per cent of adult Canadians are obese. That's higher than the average rate of obesity among OECD countries (18 per cent). Still, the report notes Canada's rate of increase is one of the slowest in the group of 34 countries.
Children in Canada registered the same obesity rate as their adult counterparts — also higher than the OECD average.
The first National Obesity Summit was held May 7–10 at the Delta Lodge in Kananaskis, Alberta. This was Canada's first "all-obesity" meeting and was a huge success. Almost 500 delegates attended the conference, which surpassed the venues capacity. Researchers, practitioners and other stakeholders from a wide range of disciplines and interests came to Kananaskis to share with and learn from their peers in a unique and interactive environment. The oral presentations, poster sessions, workshops and seminars represented a fascinating cross-section of thought and novel findings on many of the key issues in obesity today. Plenary Sessions included: 1) Obesity and Mental Health, 2) Behavioural and Biological Determinants of Obesity, 3) Obesity Management and 4) Health Economics & Policy of Obesity. Please see the final programme for further details.
The 4th National Obesity Summit will take place in Toronto, Ontario from April 28 - May 2, 2015

There are many lap band clinics in Canada. The challenge is what's next?
The next technologies are: 

When diet, exercise and pills dont work, patients will try products that are inserted via mouth into the stomach by a GI doctor. The products can be intra-gastric balloon which is a glorified breast implant stuffed in the stomach to fill the stomach. Patients can lose up to 20 lb to 30 lb in period of 6 months. This implant has to be removed after 6 months. Patients typically gain the weight back.

The makers of the balloon include: Reshape Medical, Obalon and Apollo.

Other technologies include a plastic liner that lines the intestines called endobarrier. A Gi doctor is trained to insert this product. One of the popular procedure is called endo-barrier which is made by GiDynamics. 

Bariatric surgeons are not trained GI doctors so conducting procedure via mouth can put their practices at risk in the US. Outside US doctors can cross train, but respective medical specialty associations want to reserve the technique for themselves.. triggering a turf war.

Gi doctors are not laparoscopic surgeons so cannot insert a gastric band.

Similarly, plastic surgeons are not qualified bariatric surgeons or obesity surgeons and therefore cannot treat obese patients with gastric band technology. Gastric band is reversible technology that acts like a speed breaker for food consumption. Gastric band is approved by the US FDA  for bariatric surgeons. The device is a silicone implant that is tied around the top portion of the stomach.  Patients are known to lose weight over time and if not complied to, can lead to weight regain. The companies that make a gastric band is: Apollo and J&J

There are some versions of this technology called the Minimizer ring.

Bariatric surgeons or obesity surgeons are also qualified to use a device called endo-stapler. This device staples and cuts tissue at the same time.

Staplers are made by two companies: J&J and Covidien. Both companies are leaders in obesity space.

A surgeon will cut portions of the stomach and intestines and remove it permanently. The procedure is called Gastric bypass and Sleeve gastrectomy. "tomy" means "CUT". It sounds terrible, but believe it or not, bariatric surgery is the most effective form. Also the most lucrative for surgeons. 

Recently, new reversible technology promises to imitate gastric surgery without cutting portions of the stomach is gaining popularity. Product is called Gastric Vest System made by a company called Onciomed.  Typically, technologies like the gastric band and the GVS are taken over by one of the large companies even before it can hit the market. The GVS product is in clinical trials in Latin America.

As the turf battle for obesity patients increases between GI doctors and Bariatric Surgeons. There is another quite battle raging between the large players wanting to be in the obesity space. These large companies are waiting for the oven to bake new technologies, ready or not these technologies will be acquired at a large premium. These new technology products are acquired to refresh the pipeline and capture market share or make a new entry into the obesity market.

Surprise players in this space could be: Medtronic and Boston Scientific . Medtronic has recently announced purchase of Covidien which is a maker of stapler technology, laparascopic instruments and has history of distributing gastric bands. Medtronic can play a big role in acquiring new technologies. It spends Billions of dollars to acquire new technologies.

Boston Sci recent history of swift acquisitions suggest that its aggressive acquisition strategy can lead them to become leaders in innovative technologies. Something J&J needs to worry about. Other nimble players can be Bard, Teleflex, Gore and even drug companies. 

Allergan a drug manufacturer purchased the maker of Lap Band and did well.

Obesity was recently identified as a disease by AMA and since them the large and small players in the drug, device industry are scrambling to take a spot in the innovation space.  Even FDA and international regulatory agencies are easing the approval process for such product that can help patients and reduce the burden on the health care system.

VCs and investors who were on the sidelines are starting to jump in. Several VCs were burnt with poor performance of Satiety and Vibrynt, Inc. Both technology had limitations and adoption issues. 

VCs are putting that experience behind them, some VC firms have raised new money and are looking to invest in obesity.  Suddenly, investors realize that obesity companies can offer multi X returns.

Several companies have lined up new products. My favorite amongst obesity innovations are:

Obesity Drug: Vivus Pharmaceutical Inc

Obesity Device for GI doctors: GiDynamics, Inc

Obesity Device for Bariatric Surgeons: Onciomed, Inc

Disclaimer: I do not have financial interest in any of the above companies. I independently evaluate companies that can help patients.

When diet, exercise and pills dont work, patients will try products that are inserted via mouth into the stomach by a GI doctor. The products can be intra-gastric balloon which is a glorified breast implant stuffed in the stomach to fill the stomach. Patients can lose up to 20 lb to 30 lb in period of 6 months. This implant has to be removed after 6 months. Patients typically gain the weight back.

The makers of the balloon include: Reshape Medical, Obalon and Apollo.

Other technologies include a plastic liner that lines the intestines called endobarrier. A Gi doctor is trained to insert this product. One of the popular procedure is called endo-barrier which is made by GiDynamics. 

Bariatric surgeons are not trained GI doctors so conducting procedure via mouth can put their practices at risk in the US. Outside US doctors can cross train, but respective medical specialty associations want to reserve the technique for themselves.. triggering a turf war.

Gi doctors are not laparoscopic surgeons so cannot insert a gastric band.

Similarly, plastic surgeons are not qualified bariatric surgeons or obesity surgeons and therefore cannot treat obese patients with gastric band technology. Gastric band is reversible technology that acts like a speed breaker for food consumption. Gastric band is approved by the US FDA  for bariatric surgeons. The device is a silicone implant that is tied around the top portion of the stomach.  Patients are known to lose weight over time and if not complied to, can lead to weight regain. The companies that make a gastric band is: Apollo and J&J

There are some versions of this technology called the Minimizer ring.

Bariatric surgeons or obesity surgeons are also qualified to use a device called endo-stapler. This device staples and cuts tissue at the same time.

Staplers are made by two companies: J&J and Covidien. Both companies are leaders in obesity space.

A surgeon will cut portions of the stomach and intestines and remove it permanently. The procedure is called Gastric bypass and Sleeve gastrectomy. "tomy" means "CUT". It sounds terrible, but believe it or not, bariatric surgery is the most effective form. Also the most lucrative for surgeons. 

Recently, new reversible technology promises to imitate gastric surgery without cutting portions of the stomach is gaining popularity. Product is called Gastric Vest System made by a company called Onciomed.  Typically, technologies like the gastric band and the GVS are taken over by one of the large companies even before it can hit the market. The GVS product is in clinical trials in Latin America.

As the turf battle for obesity patients increases between GI doctors and Bariatric Surgeons. There is another quite battle raging between the large players wanting to be in the obesity space. These large companies are waiting for the oven to bake new technologies, ready or not these technologies will be acquired at a large premium. These new technology products are acquired to refresh the pipeline and capture market share or make a new entry into the obesity market.

Surprise players in this space could be: Medtronic and Boston Scientific . Medtronic has recently announced purchase of Covidien which is a maker of stapler technology, laparascopic instruments and has history of distributing gastric bands. Medtronic can play a big role in acquiring new technologies. It spends Billions of dollars to acquire new technologies.

Boston Sci recent history of swift acquisitions suggest that its aggressive acquisition strategy can lead them to become leaders in innovative technologies. Something J&J needs to worry about. Other nimble players can be Bard, Teleflex, Gore and even drug companies. 

Allergan a drug manufacturer purchased the maker of Lap Band and did well.

Obesity was recently identified as a disease by AMA and since them the large and small players in the drug, device industry are scrambling to take a spot in the innovation space.  Even FDA and international regulatory agencies are easing the approval process for such product that can help patients and reduce the burden on the health care system.

VCs and investors who were on the sidelines are starting to jump in. Several VCs were burnt with poor performance of Satiety and Vibrynt, Inc. Both technology had limitations and adoption issues. 

VCs are putting that experience behind them, some VC firms have raised new money and are looking to invest in obesity.  Suddenly, investors realize that obesity companies can offer multi X returns.

Several companies have lined up new products. My favorite amongst obesity innovations are:

Obesity Drug: Vivus Pharmaceutical Inc

Obesity Device for GI doctors: GiDynamics, Inc

Obesity Device for Bariatric Surgeons: Onciomed, Inc

Disclaimer: I do not have financial interest in any of the above companies. I independently evaluate companies that can help patients.

- See more at: http://medicaldeviceipo.blogspot.com/search?updated-min=2014-01-01T00:00:00-08:00&updated-max=2015-01-01T00:00:00-08:00&max-results=18#sthash.J5RlRFCt.dpuf

When diet, exercise and pills dont work, patients will try products that are inserted via mouth into the stomach by a GI doctor. The products can be intra-gastric balloon which is a glorified breast implant stuffed in the stomach to fill the stomach. Patients can lose up to 20 lb to 30 lb in period of 6 months. This implant has to be removed after 6 months. Patients typically gain the weight back.

The makers of the balloon include: Reshape Medical, Obalon and Apollo.

Other technologies include a plastic liner that lines the intestines called endobarrier. A Gi doctor is trained to insert this product. One of the popular procedure is called endo-barrier which is made by GiDynamics. 

Bariatric surgeons are not trained GI doctors so conducting procedure via mouth can put their practices at risk in the US. Outside US doctors can cross train, but respective medical specialty associations want to reserve the technique for themselves.. triggering a turf war.

Gi doctors are not laparoscopic surgeons so cannot insert a gastric band.

Similarly, plastic surgeons are not qualified bariatric surgeons or obesity surgeons and therefore cannot treat obese patients with gastric band technology. Gastric band is reversible technology that acts like a speed breaker for food consumption. Gastric band is approved by the US FDA  for bariatric surgeons. The device is a silicone implant that is tied around the top portion of the stomach.  Patients are known to lose weight over time and if not complied to, can lead to weight regain. The companies that make a gastric band is: Apollo and J&J

There are some versions of this technology called the Minimizer ring.

Bariatric surgeons or obesity surgeons are also qualified to use a device called endo-stapler. This device staples and cuts tissue at the same time.

Staplers are made by two companies: J&J and Covidien. Both companies are leaders in obesity space.

A surgeon will cut portions of the stomach and intestines and remove it permanently. The procedure is called Gastric bypass and Sleeve gastrectomy. "tomy" means "CUT". It sounds terrible, but believe it or not, bariatric surgery is the most effective form. Also the most lucrative for surgeons. 

Recently, new reversible technology promises to imitate gastric surgery without cutting portions of the stomach is gaining popularity. Product is called Gastric Vest System made by a company called Onciomed.  Typically, technologies like the gastric band and the GVS are taken over by one of the large companies even before it can hit the market. The GVS product is in clinical trials in Latin America.

As the turf battle for obesity patients increases between GI doctors and Bariatric Surgeons. There is another quite battle raging between the large players wanting to be in the obesity space. These large companies are waiting for the oven to bake new technologies, ready or not these technologies will be acquired at a large premium. These new technology products are acquired to refresh the pipeline and capture market share or make a new entry into the obesity market.

Surprise players in this space could be: Medtronic and Boston Scientific . Medtronic has recently announced purchase of Covidien which is a maker of stapler technology, laparascopic instruments and has history of distributing gastric bands. Medtronic can play a big role in acquiring new technologies. It spends Billions of dollars to acquire new technologies.

Boston Sci recent history of swift acquisitions suggest that its aggressive acquisition strategy can lead them to become leaders in innovative technologies. Something J&J needs to worry about. Other nimble players can be Bard, Teleflex, Gore and even drug companies. 

Allergan a drug manufacturer purchased the maker of Lap Band and did well.

Obesity was recently identified as a disease by AMA and since them the large and small players in the drug, device industry are scrambling to take a spot in the innovation space.  Even FDA and international regulatory agencies are easing the approval process for such product that can help patients and reduce the burden on the health care system.

VCs and investors who were on the sidelines are starting to jump in. Several VCs were burnt with poor performance of Satiety and Vibrynt, Inc. Both technology had limitations and adoption issues. 

VCs are putting that experience behind them, some VC firms have raised new money and are looking to invest in obesity.  Suddenly, investors realize that obesity companies can offer multi X returns.

Several companies have lined up new products. My favorite amongst obesity innovations are:

Obesity Drug: Vivus Pharmaceutical Inc

Obesity Device for GI doctors: GiDynamics, Inc

Obesity Device for Bariatric Surgeons: Onciomed, Inc

Disclaimer: I do not have financial interest in any of the above companies. I independently evaluate companies that can help patients.

- See more at: http://medicaldeviceipo.blogspot.com/search?updated-min=2014-01-01T00:00:00-08:00&updated-max=2015-01-01T00:00:00-08:00&max-results=18#sthash.J5RlRFCt.dpuf

Friday, August 8, 2014

Obesity Epidemic Worldwide Has Created a Turf Battle Between Doctors, Pharma & Medcial Device Manufacturers-May Lead to a M&A Frenzy

Obesity Epidemic Worldwide Has Created a Turf Battle Between Doctors, Pharma & Medcial Device  Manufacturers-May Lead to a M&A Frenzy

Over 400 Million people suffer from obesity Worldwide. The market may reach $139 Billion for medical devices in the US. 

US represents half of the world market. EU, Australia and Latin America are the hot beds for obesity.  

As the rest of the world worries about heart disease and Ebola. Obesity is killing over 300,000 people every year. Obesity is #1 preventable cause of death and causes heart disease, diabetes and 20 + morbidities.

Obesity treatments will be soon be treated by 3 specialist.

1) Bariatric Surgeon or Obesity Surgeon

2) GI Doctors

3) Bariatric Physicians.

Bariatric Physicians: Will be using drugs, exercise and counseling to treat obesity. New drugs are known to help patients lose 10% of extra weight. Probably not enough for patients who want to lose 50lbs. Popular companies in this catagory are Arena Pharma, Vivus Pharmaceuticals and Orexigen.

When diet, exercise and pills dont work, patients will try products that are inserted via mouth into the stomach by a GI doctor. The products can be intra-gastric balloon which is a glorified breast implant stuffed in the stomach to fill the stomach. Patients can lose up to 20 lb to 30 lb in period of 6 months. This implant has to be removed after 6 months. Patients typically gain the weight back.

The makers of the balloon include: Reshape Medical, Obalon and Apollo.

Other technologies include a plastic liner that lines the intestines called endobarrier. A Gi doctor is trained to insert this product. One of the popular procedure is called endo-barrier which is made by GiDynamics. 

Bariatric surgeons are not trained GI doctors so conducting procedure via mouth can put their practices at risk in the US. Outside US doctors can cross train, but respective medical specialty associations want to reserve the technique for themselves.. triggering a turf war.

Gi doctors are not laparoscopic surgeons so cannot insert a gastric band.

Similarly, plastic surgeons are not qualified bariatric surgeons or obesity surgeons and therefore cannot treat obese patients with gastric band technology. Gastric band is reversible technology that acts like a speed breaker for food consumption. Gastric band is approved by the US FDA  for bariatric surgeons. The device is a silicone implant that is tied around the top portion of the stomach.  Patients are known to lose weight over time and if not complied to, can lead to weight regain. The companies that make a gastric band is: Apollo and J&J

There are some versions of this technology called the Minimizer ring.

Bariatric surgeons or obesity surgeons are also qualified to use a device called endo-stapler. This device staples and cuts tissue at the same time.

Staplers are made by two companies: J&J and Covidien. Both companies are leaders in obesity space.

A surgeon will cut portions of the stomach and intestines and remove it permanently. The procedure is called Gastric bypass and Sleeve gastrectomy. "tomy" means "CUT". It sounds terrible, but believe it or not, bariatric surgery is the most effective form. Also the most lucrative for surgeons. 

Recently, new reversible technology promises to imitate gastric surgery without cutting portions of the stomach is gaining popularity. Product is called Gastric Vest System made by a company called Onciomed.  Typically, technologies like the gastric band and the GVS are taken over by one of the large companies even before it can hit the market. The GVS product is in clinical trials in Latin America.

As the turf battle for obesity patients increases between GI doctors and Bariatric Surgeons. There is another quite battle raging between the large players wanting to be in the obesity space. These large companies are waiting for the oven to bake new technologies, ready or not these technologies will be acquired at a large premium. These new technology products are acquired to refresh the pipeline and capture market share or make a new entry into the obesity market.

Surprise players in this space could be: Medtronic and Boston Scientific . Medtronic has recently announced purchase of Covidien which is a maker of stapler technology, laparascopic instruments and has history of distributing gastric bands. Medtronic can play a big role in acquiring new technologies. It spends Billions of dollars to acquire new technologies.

Boston Sci recent history of swift acquisitions suggest that its aggressive acquisition strategy can lead them to become leaders in innovative technologies. Something J&J needs to worry about. Other nimble players can be Bard, Teleflex, Gore and even drug companies. 

Allergan a drug manufacturer purchased the maker of Lap Band and did well.

Obesity was recently identified as a disease by AMA and since them the large and small players in the drug, device industry are scrambling to take a spot in the innovation space.  Even FDA and international regulatory agencies are easing the approval process for such product that can help patients and reduce the burden on the health care system.

VCs and investors who were on the sidelines are starting to jump in. Several VCs were burnt with poor performance of Satiety and Vibrynt, Inc. Both technology had limitations and adoption issues. 

VCs are putting that experience behind them, some VC firms have raised new money and are looking to invest in obesity.  Suddenly, investors realize that obesity companies can offer multi X returns.

Several companies have lined up new products. My favorite amongst obesity innovations are:

Obesity Drug: Vivus Pharmaceutical Inc

Obesity Device for GI doctors: GiDynamics, Inc

Obesity Device for Bariatric Surgeons: Onciomed, Inc

Disclaimer: I do not have financial interest in any of the above companies. I independently evaluate companies that can help patients.

Thursday, July 31, 2014

The obesity market in North America will be worth a huge US$139.5 billion by 2017

The obesity market in North America will be worth a huge US$139.5 billion by 2017, according to a report by MarketsandMarkets, a global market research and consulting company based in the US. The obesity market in North America was estimated to be worth US$104 billion in 2012-13.
According to industry experts, US has over 70 Million obese individuals, there are about 15 Million who are super obese that are ready for surgical treatment because diet and exercise has not worked for them and suffer from major co-morbidities like diabetes and heart disease. Assuming a medical device is sold for $8000, it translates into a $120 Billion market just today. This number is increasing by 10% year after year.
If these numbers are not taken care off, the health care crisis may grow. American Medical Association has declared obesity as a disease and CDC and FDA are working on enabling more technologies available to the needy.
If we include the  ‘North America Weight Loss/Obesity Management Market - [Meal Replacements, Slimming Centers, Nutrition & Psychological Consultancy, Treadmill, Ellipticals, Strength Training, gastric surgery -it measures up to $580 Billion market Forecasts to 2017’, analyses and studies the major market drivers, restraints, and opportunities in US and Canada.

The report states that the market continues to be driven by increasing obesity rates, as well as increasing levels of awareness amongst calorie-conscious consumers in North America, which have opened new avenues for the weight management industry.
The report also claims that bariatric surgery remains popular, although patients are opting for less-invasive and reversible methods of weight loss surgery following several studies questioning the long-term effectiveness of surgery as well as some adverse events related to removal of stomach or parts of the stomach and intestines. In this sector the Gastric bands are reemerging and newer players like Onciomed's GVS system is the next generation of minimally invasive and yet reversible technology.
The research categorises the North America weight loss/obesity management market into weight loss diets, fitness and surgical equipment, and services. These markets are broken down into segments and sub-segments, providing analysis for forecast up to 2017. The North America weight loss diets (food, beverages, & supplements), fitness and surgical equipment, and services, with forecast to 2017.
The report states that the key companies in the weight loss diet market are:
  • Atkins Nutritionals, Inc. (US)
  • Weight Watchers International, Inc. (US)
  • NutriSystem, Inc. (US)
  • Herbalife International, Inc. (US)
  • The Coca Cola Company (US); and
  • PepsiCo, Inc. (US)
Weight loss services market:
  • Equinox, Inc. (US)
  • Gold's Gym International, Inc. (US)
  • Weight Watchers International, Inc. (US); and
  • eDiets.com (US)
The  surgical equipment market:
  • Ethicon Endo-surgery, Inc. (US)
  • Cynosure, Inc. (US); and
  • Apollo Endo (US)
  • J&J (US)
  • Onciomed, Inc (US)
  • Reshape Medical (US)
  • Obalon Inc (US)
  • Enteromedics (US)
  • GiDynamics (US).
  • Covidien acquired by Medtronic.
The report claims that the market will grow at “a healthy pace in the next five years” due to the increasing number of lifestyle diseases such as diabetes and cardiac problems, increasing personal disposable income, government initiatives to increase awareness of health and fitness, and technological advancements.
The surgical equipment market include devices used either for weight loss or for surgical removal of the gut or of extra fat from the body. The weight loss surgical equipment market exhibits very high growth potential and is estimated to grow at a double-digit rate from 2012 to 2017. This market is estimated to be around $260B , the diet and exercise market to be close to $120 B  additionally the low cal food industry continues to grow to $300B.
The surgical and plastic surgery market numbers are high.This is attributed to the increasing number of bariatric surgeries, technological advancements resulting in less pain and early recovery, and acceptance of surgical procedures by a large population worldwide.
Weight loss diet was the largest segment in the market. Its growth is primarily triggered by new product launches, increasing consumer awareness of diet food and beverages, increasing number of diabetic patients, and aggressive marketing strategies adopted by market players. Low calorie beverages (carbonated and non-carbonated), and slimmer waters/natural mineral salt drinks showcase vast opportunities for key players in the market. The herbal/green market is growing at a very fast pace in Asian countries, especially in China.

India has over 12 Million super obese individuals in urban India that are waiting for surgical intervention, the country has over 70 Million obese and 62 million diabetic patients. This trend is attributed to sudden change in lifestyle and diet. The patients are affluent and can pay out of pocket for surgical procedures which cost approximately $15,000 to $20,000 depending on the use of medical devices. US made medical devices are popular in Asia for their quality and effectiveness.

China has a similar story with a growing adolescent population that is obese. China leads the childhood obesity in 2013 with a disturbing 120Million obese children and adolescent. Chinese parents blame it on the increase influence of western culture and fast food.

China will be the leading user of minimally invasive surgical devices. Chinese doctors prefer US made medical product for \reliable outcomes. China laparoscopic market is large because of over 30 thousand laparoscopic tubal ligations are done every year.
 Mexico, Brazil and Europe are seeing obesity in epidemic proportions.
Australia has already declared obesity as a health threat and has taken several measures to curb obesity.
The obesity index in Australia has increased by over 30% since 2012. Mexico's obesity index has gone up by 300% in the last decade. Cost of gastric surgery is less but still remains to be  out of pocket expense.

American Medical Association has announced obesity as a disease, this has changed the market considerably, there have been more interest and investment in innovations treating obesity.
By 2017, large companies will be acquiring young companies at a premium for technologies that can be minimally invasive and can enable surgeons to get better results. Some of the leaders in the new breed of technologies include GiDynamics, Onciomed, Reshape, Baranova,
Enteromedics & Obalon.

Friday, June 13, 2014

The Surge In The European Laparoscopic Devices Market. Will This Surge Trigger a Boom in Obesity Interventions?

The Surge In The European Laparoscopic Devices Market. Will This Surge Trigger a Boom in Obesity Interventions?

Market competition and changing reimbursement rates are affecting procedure volumes, sales volumes, and market values of medical devices

Today, Europe’s move to a diagnosis-related group (DRG) based reimbursement system underscores the importance of developments in minimally invasive surgery. With the current state of healthcare funding and limited hospital bed access, there has never been more of an emphasis on decreasing postoperative patient recovery times. If a cholecystectomy procedure still required a four- to six-day hospital stay and a four- to six-week postoperative recuperation, the current volume of patients – not including the anticipated infusion of aging pensioners – would stretch the current European medical infrastructure to its breaking point. With superior recovery times, and decreased postoperative pain, laparoscopy is in a prime position to experience rapid growth over the next decade.
Growth In Laparoscopic Devices Market To Accompany Increasing Procedural Volumes
Over the last few years, procedural volumes have spiked in gynecology and obesity interventions across Europe. The market for bariatric procedures grew over 7% in 2013, greatly outpacing the 2.5% growth in the overall number of laparoscopic procedures. In tandem with these increases in procedural volumes, sales of laparoscopic devices in Europe have increased to almost €1.87 billion in 2013.
Obesity Treatments Soon to  Become #1 Treatment  in EU and Asia.
As is the case with many laparoscopic procedures, increases in bariatric surgeries did not correlate with country-specific obesity rates, but instead with the number and skill level of bariatric surgeons. For example, 23% of the adult population in the U.K. is obese, but the country has one of the lowest surgery rates in Europe. This is a trend that can be traced back to the poor development of laparoscopy in the country, a trend that forces many British citizens to go abroad to Belgium or France for surgery.
Ultimately, the main driver behind increasing procedural volumes is the combination of an aging generation of baby boomers who are demanding less invasive surgery, and surgeons who are receiving better training in laparoscopy than in the past however, the outlook for laparoscopy is extremely favorable.
Total Laparoscopic Procedures vs. Total Laparoscopic Device Market (2010 – 2020)
Trend Toward Multifunctional Devices Driving Growth
As the pressure of increasing obesity and the push to cut costs rises across Europe, every device entering a hospital needs to justify its cost with proven efficiency gains. New medical devices are attempting to meet these demands by providing surgeons with high-efficiency multifunctional devices that cut costs over time.
Obesity medical devices like Onciomed's GVS system in clinical evaluation in Latin America is getting ready for EU clinical sites and CE mark. Surgeons who were supporters of Sleeve Gastrectomy are seeing not only early complications but even late complications like chronic fistulas after  months of the surgery, patients cannot imagine the idea of cutting portions of the stomach. This is where Onciomed's GVS plays a role of a next generation technology. Experts believe GVS is the next big technology in the obesity and diabetes space.
Europe is certainly going to be the big user of laparosopic devices. 

This statement is best exemplified by the fastest growing market in laparoscopy, namely the market for direct energy devices. In 2013, the overall market grew by 5.6%, while the fastest growing portion of this market, the market for advanced bipolar devices, grew even faster. Advanced bipolar devices are multifunctional devices that allow surgeons to both seal and grasp vessels. They represent 61% of the overall market by value, and are expected to grow substantially through 2020.
Olympus’s introduction of the Thunderbeat device combines both ultrasonic and advanced bipolar energy, making it the only device in the world that can both rapidly dissect and seal vessels at the same time. Covidien and Ethicon Endo-Surgery are the other prominent competitors in this market and are market leaders in advanced bipolar and ultrasonic energy respectively.
These devices represent the marriage of multiple laparoscopic instruments into one, resulting in decreased operating times, and even greater surgical efficiency. While sales volumes of advanced bipolar devices are increasing, average sales prices (ASP) are decreasing, as Olympus, Covidien, Ethicon Endo-Surgery and a slew of smaller manufacturers compete for market share in this lucrative market. The overall market for direct energy and ultrasonic devices was valued at €453 million in 2013, and will be worth over €590 million by 2020.
Changes In The Competitive Landscape For Laparoscopic Devices Looming
The European market for laparoscopic devices has been contested by numerous major corporations for over a decade. Ethicon Endo-Surgery, Covidien, Karl Storz, Applied Medical, Richard Wolf, Olympus, and Stryker are some of the major market competitors that compete in this multi-billion dollar industry.
Ethicon Endo-Surgery was the leading market competitor in 2013. The company relies on its stellar reputation for high-quality products, especially in the ultrasonic and stapling devices market. The company generally prices its products well above the market average, avoiding competition-based pricing when possible. A large part of its revenue stems from its Harmonic ultrasonic instruments, which have monopolized the ultrasonic device market for years. Despite intense competition from Covidien and Olympus in the market for tissue management systems, Ethicon Endo-Surgery continues to dominate the market, a testament to the strength of its direct sales force, and the faith that end users have in its products.
Covidien was the other major competitor. Sales of its Ligasure devices allowed the company to gain a commanding position in the direct energy device segment. Covidien is working to enhance growth through research and development, as well as further acquisitions. Sales of its access devices have suffered over the last few years, a trend that is not representative of the whole market, but perhaps attributable to the aggressive sales strategies of Applied Medical – a prominent competitor in the market for access devices.
Over the next few years, competition in the market for direct and ultrasonic energy devices will ramp up considerably. Olympus’ entry into the market with its Thunderbeat device signals the company’s pivot to the medical device market. Olympus is best known for its diagnostic endoscopes, for which it controls about 70% of the global market, but the company is betting on growth in their medical businesses to help rebuild the firm after its 2011 corporate corruption scandal.
Leading Competitors, Laparoscopic Device Market

Thursday, June 12, 2014

Obesity Treatment Act: This is an ignition to mega investments in obesity treatments and M&A deals

Exactly a year after AMA designated Obesity as a disease. The American Medical Association delegation today affirmed  Obesity Care Continuum for concrete dedicated to promoting access to, and coverage of, the continuum of care surrounding the treatment of overweight and obesity. The OCC is working on a variety of efforts to extend care, including the Treat and Reduce Obesity Act, which would take the first step to improve access to care by requiring Medicare to cover obesity counseling and medications.Proven obesity treatments range from bariatric Gastric bands, and surgery involving cutting and removing portions of stomach and intestine. The surgeons may use a minimally invasive laparascopic technique but the incidence of leaks and bleeds when you staple and cut portions of the stomach are grave. Obesity drugs which have been approved by FDA do no better than 10% or Excess Weight Loss they are essentially and adjuant to intensive lifestyle interventions and nutrition counseling. There are new companies like GI Dynamics and Onciomed which are very promising emerging technologies that can change the way we treat obesity and diabetes combines. Gi Dynamics product is targeted to GI doctors, while Onciomed GVS system is targeted to bariatric surgeons.

While the Affordable Care Act (ACA) requires insurance coverage for individuals affected by obesity and other related conditions like diabetes, insurers - including those participating in the health insurance exchanges - are not required to cover proven obesity treatment options. And while coverage for bariatric surgery for severe obesity is spotty, at best, coverage for obesity drugs and other evidence-based treatment options is excluded. This might change very quickly,  16 Million of the 70 Million obese Americans are very obese and suffer one or more comorbidities and need to lose over 100lb ASAP to reduce the health care burden due to conditions stemming from obesity like diabetes, stroke, heart disease, spine and orthopedic problems. According to CNBC, US spends over $140 Billion on obesity. 
China, India and other emerging countries are glaring at obesity crisis, while Canada, UK, Mexico, Saudi Arabia, New Zealand and Australia are already facing obesity in epidemic proportions. Patients have to be treated whether the payment occurs from pocket or insurance. The next generation of treatments mentioned above are going to be stars players in rescuing obese patients from deeper crisis.

The Obesity Society (TOS) looks forward to working with the AMA and our partners in the delegation who helped support the passage of the AMA resolution, including American Association of Clinical Endocrinologists (AACE), the American College of Surgeons (ACS), theAmerican Society for Metabolic and Bariatric Surgery (ASMBS) and the American Society of Bariatric Physicians (ASBP). We invite the AMA to take the next step by joining the Obesity Care Continuum, a group of the leading organizations dedicated to promoting access to, and coverage of, the continuum of care surrounding the treatment of overweight and obesity.

Monday, June 9, 2014

MEDTECH BUCKS!

The good news for emerging med-tech companies dealing with obesity and diabetes is hot, with the big guys still needing to look outside for innovations in obesity.
The nature of large strategic in obesity and diabetes is starting to steam up. FDA’s new take on considering un-met clinical needs on a fast track approval process have opened doors for med tech companies. Still the primary approach is out side USA for most of the med tech companies. M&A sector is soaring, the deals that use to be “fear based’ are now ‘value based’  exits. Historically, cash upfront deals with fairly token back-ends have been common, and needless to say much appreciated by the acquired company and their (often weary) investors. Increasingly, though, pharma-style “biobucks” are making their way into "Medtech Bucks" device deals, e.g. generous total deal values with a good portion of that value based on years-away regulatory and commercial milestones.

For the strategics, who see growing market adoption and payment risk, structured acquisitions make a lot of sense. Having returned to the M&A scene in the last couple of years, though with a devalued currency and lower risk appetite,  Boston Scientific  is leading the way in back-ended deals. Two companies acquired by Boston Scientific this year,  Rhythmia  & Orange County based  Cameron Health, were both pre-commercial, and they both got heavily backended deals from BSC. While the eye-catching Cameron Health headline read “Boston Scientific To Acquire Cameron Health, Inc for $1.35 Billion,” only $150M of that was upfront. Sounds like Biobucks to me. Rhythmia’s deal was a little less drastic, with $90M upfront and $175M in milestones, but the theme is the same. This might change very soon as more companies go public. The deals may be cash upfront for the most part with a less drastic milestone payment. One thing is for sure, both the IPO and the M&A market is starting to become hot.

Friday, May 2, 2014

The Business of Obesity: Top medical technologies in play for the $139 Billion obesity management market by 2017


Obesity is a killer disease, #1 cause of preventable death after smoking, 21 or more healthcare condition stem from obesity. In 90s and early 2000s obesity was becoming an epidemic and proliferating in urban China, India and emerging wealthy countries. In early 2000s, it was hard to imagine that obesity is going to be a worldwide problem. W.H.O now reports the following:
  • More than 1.4 billion adults, 20 and older, were overweight in 2008
  • Of these overweight adults, over 200 million men and nearly 300 million women were obese.
  • Overall, more than 10% of the world’s adult population was obese
  • More than 75% of overweight children live in developing countries
 Since AMA declared obesity as a disease in June 2013 there has been a  reversal of mind set, even the FDA is working on a fast track designation for obesity interventions, gastric band acquisitions were huge (no pun intended) over a $1 Billion, which made many innovators and investors rich. Bariatric physicians and surgeons who treat obese patients have studied the clinical trials involving use of medical devices like the gastric bands and comparing  them to the current drugs treating obesity.
Results were mind boggling, medical devices generated over 40% excess weight loss (EWL) with no compromise on other organs. Some data showed resolution of diabetes in patients with gastric band. Weight loss pills or drugs  can help with 10% excess weight loss at the most and the weight loss lasts as  long as the drugs are taken. Not to mention the adverse events associated with the appetite suppressing drugs.
 
A new research report forecasts that the weight loss and obesity management market in North America will increase to $139.5 billion in 2017, up from $102 billion in 2012.

With the life science IPO boom, investors are exploring the medical device space which has higher predictability than the drugs and quicker upsides. The question remains to be seen whether American Medical Association's decision to consider obesity a disease will create a deluge of IPOs in obesity medical technologies in this very large market. When the June decision from the AMA came down, it marked a real enthusiasm amongst investors to invest in medical devices treating obesity. GiDynamics a MA based company trades on Australian stock exchange, J&J has a gastric band, other companies that are very promising but are not in the public market are Onciomed and Reshape medical. Onciomed based in Irvine which is known as the medical device innovation hub. ReShape Medical, Inc. was formerly known as Abdominis, Inc. The company was founded in 2005 and is based in San Clemente, California

Top Obesity Technology Picks 2014
Bariatric Surgeons: Long Term Implants /Permanent Implants
Gastro-enterologist: Temporary Implants
(9 Month implants)
Gastric Band-Technologies acquired by J&J and Allergan (Irvine, Ca) for over $1 Billion. FDA approved, #1 seller in the US and Internationally
Recently,  lap-band technology sold to Apollo
GI Dynamics
Listed on Australian Stock Ex
GVS System: Onciomed (Irvine, Ca)
In clinical trials.
Reshape (Orange County, Ca) completed clinical trials
Obalon (Carlsbad, Ca)
Enteromedics (ETRM)- Awaiting FDA approval
Baranova

Reshape medical (San Clemente, Ca) has a duo balloon that has completed clinical trials. This technology is a temporary implant and can benefit low BMI patients. 
The Duo balloon provides more feeling of fullness while it is in the stomach. The balloons are filled with saline and implanted by a gastroenterologist vs a bariatric surgeon who are experts in laparoscopic surgery.


Onciomed, Inc the name is based on the unit measure of weight "Ounce". The company has a very innovative long term yet reversible medical device implant for bariatric surgeons. This company to date has been funded by private investors including physicians. The company showcased its GVS system for bariatric surgeons for the first time at the Cleveland Clinic Medical Innovation Summit late 2013 and got many cheers and applauds as the GVS could become a game changer and replace the invasive gastric surgery. The GVS technology imitates gastric surgery without cutting and removing portions of the stomach. Other advantages the company claims is short procedure time of 40 min based on their early clinical experience. 
Onciomed plans to enter the EU, Latin America and Asia Market before entering the US market.

Enteromedics (ETRM) is a neuro stimulating device pending FDA approval. Working on multiple ongoing clinical trials, including the ReCharge Study, the Company's VBLOC® vagal blocking therapy Premarket Approval (PMA) application is pending. The technology is designed to intermittently block the vagus nerves using high-frequency, low-energy, electrical impulses. VBLOC allows people with obesity to take a positive path towards weight loss, addressing the lifelong challenge of obesity and its comorbidities without sacrificing wellbeing or comfort. EnteroMedics' Maestro Rechargeable System has received CE Mark and is listed on the Australian Register of Therapeutic Goods. 
Medical device regulatory experts in a  survey suggested that companies filing for FDA approvals needs to revisit their regulatory strategy, they suggest that the well funded companies continue to make mistakes like Satiety, Inc. Satiety which had a promising technology called TOGA made several study design mistakes, one of them was by setting the clinical end points  too hard to accomplish clinically, if any company makes lofty claims to the FDA, you have to prove it to obtain approval. Experts think that TOGA would be on the market, if those claims were modulated to reasonable expectations and met user needs of a low profile device. Look at drug companies, they get approvals by suggesting that the drug can help with 10% excess weight loss.(not body weight loss). Obesity companies started in early 2000 were ahead of its time.

Today, obesity and diabetes is the hottest sector in the US and OUS.(Outside U.S.A.). Post AMA decision in June of 2013, this sector has the opportunity to get devices quickly approved, and reimbursed. Patients are ready to pay out of pocket to get treated. All this means $$$$ for investors.
Large players like Medtronic, Abbott, Bard and Boston Sci don't have any presence in the obesity space. J&J, Covidien are dominating the space. Large non-US medical device players may jump in and acquire these prospective companies. Even Private Equity and drug companies are exploring to take the path that Allergan a drug maker did in 2006 by acquiring lap band from California based Inamed.
Investment bankers are exploring IPO deals.
The same debate has spilled over to a discussion on the LinkedIn Medical Devices Group. Politics aside, what is salient about the discussion is that some users of the group believe the growing market holds great promise for medical device inventors.
Take user Paul Stein for instance. A medical device professional, formerly with St. Jude Medical, Stein believes that medical devices will succeed in tackling the epidemic that is obesity where pharmaceutical companies have failed. Here is an edited version of his comments:
"For us in the medical devices industry, we need to look at this as a tremendous opportunity to create the next generation of medical devices.
The current set of drugs, along with their toxicities, do very little. And, the one marketed medical device, the Lap Band, has proven its worth in treating obesity. But, the most important fact that needs to be soberly understood is that the little medical device company that invented that device was paid $1.2B by Allergan for it. Yes, that's a B."
One of the other very popular treatments for obesity, the vertical sleeve gastrectomy, uses several thousands of dollars of linear staples (Covidien, J&J) per procedure. Performed over a million times per year, you do the math.